TikTok is introducing a new feature that permits them to reduce the volume of AI-made content appearing in their timelines. This move comes as the company disclosed that it presently contains over 1 thousand million content made with AI.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a global release. This development coincides with a surge in content created by AI, fueled by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly a tenth of the fastest-growing content creators on another major platform only show clips produced artificially. A large amount of this output is classified as low-quality AI content, a phrase for inferior, mass-produced content that is typically absurd or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, ranging from AI artwork to science explainers, and we intend to offer the community the power to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its app tagged as artificially created. In total, more than 100 mn media items are submitted to the app daily, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI content they see by opening the content preference option in the app and picking the AI content topic. Further subjects that currently be modified under the tool encompass current affairs, style, cosmetics, and choreography.
Content Labeling and Policies
TikTok’s guidelines require users to label “realistic” AI-made content, and it prohibits harmful AI impersonations of public figures or crisis events. Any realistic AI video that is unmarked can be deleted under its terms of service.
Furthermore, the platform will now add an artificially created tag to content produced via its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This measure is aimed to help prevent users from seeking to bypass the tagging system.
AI Literacy Programs
TikTok is additionally introducing a $2m educational fund for professionals and groups to develop informative material about using AI responsibly. This project will assist educational bodies focused on teaching computer science.
Content Safety Approach
TikTok has supported its safety measures, following controversy over proposals to make redundant numerous safety staff in Britain. TikTok is set to eliminate hundreds of positions in its user protection division in its British office, with labor groups and online safety experts raising concerns that humans are being replaced by automated systems.
A senior executive clarified that people-led review would remain essential, but automated tools can protect employees by eliminating the most distressing content prior to it gets reviewed by staff. TikTok reported a notable drop in shocking and graphic content handled by content reviewers over the past year due to the use of its machine learning processes.
It is vital to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is really helping us process content quickly.”
